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Content Writing

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Content writing often referred to as web writing, website writing or writing for the web. This is because most of the material written as part of content writing either lives on the company website, or distributed via other websites and online channels, such as email and social media.

Examples of this material include information on the company’s website about who they are, their products and services, blog, latest updates, product documentation, email newsletter and more.

Content marketing is not only necessary but paramount for any successful business. The art of storytelling is as old as humanization and our team will help your brand to share their story with the world.

Communication On Scale

Second, you must have noticed that my definition said the content is written for a brand to communicate on scale.

This is one of the major factors which differentiate the content writing for the web from other types of material written in an organization.

For example, work related emails and slack messages within teams fall out of the umbrella of web content writing. This material is written to be consumed by just a few members of a department or organization. It is not produced to communicate on scale.

On the other hand, material written for a company website, blog, email newsletter, knowledge portal and more comes under the scope of content writing.

Target Audience

Finally, the 3rd part of my definition is the target audience. Without a doubt, the primary target audience for content written by a brand are prospective and current customers.

The purpose of web content writing is to really understand their informational needs, and then create material to educate, inspire or entertain them, based on what their intent could be at a given time.

Content Writing Benefits

Content writing started as a way for brands to set themselves apart from the competition. But it has now become a part and parcel of how any business operates.

Behind every successful company is a ton of useful and relevant content which resonates with their audience. Here’s why more and more brands have been investing in writing great content for the web:

  • Content marketing provides conversion rates about 6 times higher than other digital marketing methods.
  • Though content marketing costs about 62% less than traditional marketing tactics, it generates about 3 times as many leads.
  • Inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts.
  • According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality.
  • In addition, having more content on different topics gives your brand the chance to rank in search engines for more keywords. It also increases the likelihood of visitors sticking around longer on your website.
  • As a result, brands are increasingly taking content writing more seriously.

Content Writing Materials

There are a number of different types of web content, based on their objective, format and mode of communication. As a result, there are different forms of content writing.

As such, a content writer could be a generalist – good at adapting to varying forms like blog posts, ebooks, sales copies, social media posts, emails, user documentation and more.

Or he could choose to specialize and establish expertise in only one form. Let’s take a closer look at each of them.

Blog Posts

A blog post is by far the most commonly written piece of content for the web. And for good reason, as consistent blogging is an effective and low cost way to grow a brand.

A blog is a section of a brand’s website where they publish articles on topics which their target audience would be interested in. Each such article is known as a blog post.